You’ve sent off your CV, applied for that all-important marketing role that could be the next step on your career path and you have been accepted for an interview. Now you are thinking to yourself, how do I prepare myself for a marketing interview and what questions might I be asked? With that in mind, here are some of the marketing interview common questions to expect and some insight into how you might best answer them.
Preparing for the interview
Make sure you do your research on the company that is interviewing you as they could ask you what your knowledge is of it and what attracted you to the role in the first place. Research the company online, familiarise yourself with the job description and make notes that you can refer back to when you are preparing. Remember, an interview is a good place for the employer to learn more about you, so making a good impression and responding to questions clearly and concisely will help the employer to see if you are right for the job. It’s also a chance for you to ask questions as well to see if the job fits your expectations. Think about your approach to these questions and how you might ask them.
Common questions you might be asked
These are the most common questions that you might be asked and some tips as to what they are looking for from the question. Remember company confidentiality and think about the information you are sharing.
- What successful marketing campaign have you recently worked on. How did you contribute to it?
Discuss some of your most successful work. This is your opportunity to highlight your experience and why you would be a good fit for the role.
- What is your interest in Marketing?
- They are asking you why are you here?
- What are the skills you hope to develop and what makes you feel excited about developing them?
- They could ask why have you applied for this role and why you are interested in working for this company.
- What Marketing Campaign did you like?
- This question is trying to see what you think makes a good marketing campaign and how you could bring those techniques to this company.
- Consider the campaigns you have been involved with and what worked for you.
- What do you know about our recent Marketing campaign?
- What value do you think you will bring to the team if successful.
- This is a way in which you can show you have done your research.
- How would you manage the launch of a new product?
- This is the time for you to show your expertise in Marketing and how you can implement the skills that you have been talking about.
- Speak about the areas of a launch that you enjoyed the most and why.
- What brand strategy did you consider to have been successful?
- Think about the brand and how successful it was.
- Think about the positioning.
- The market you are targeting.
- The 4Ps (product, price, place and promotion).
Hopefully, this will prepare you for your Marketing Interview, let us know how you get on.