Digital marketing is something that many businesses are placing focus on. Social media, search engine optimisation, google results from search engines, and having a larger digital presence are all key factors to help a business thrive in today’s modern world. But, that means that many businesses are needing to hire marketing managers that have experience in digital marketing. Aside from the usual interview and marketing questions, you might expect when going for a digital marketing role there will be some specific questions asked relevant to digital marketing. So with that in mind, here are questions to prepare to answer in your digital marketing interview.
What would be your definition of digital marketing?
This is such a simple question to be asked, but it will be risky for you as a candidate to provide an insightful answer. It isn’t because you don’t know the answer, but you run the risk of explaining every detail of digital marketing to highlight your knowledge. Keep your answer short and concise while acknowledging that digital marketing is vast and very unique to each business. Cover the basics such as SEO, social media, content creation and branding.
What do you see as the benefits of digital marketing versus offline marketing?
Make sure you acknowledge that both areas have gravitas in the business world, but remember that digital marketing is the role you are going for. Discuss reaching a broader audience online, that it can be cost-effective and offer greater flexibility when it comes to marketing strategies. You could also give an example relevant to the business.
Specific questions relevant to the business
Be mindful that you may be asked specific questions regarding digital marketing that are relevant to the business. This is where research is paramount and no stone should be unturned. Here are a couple of examples of what they might ask:
- How will you increase our Facebook likes?
- Should our business be on Instagram?
- Is it relevant to have a presence on new social media platforms such as TikTok?
- How could you increase SEO for our business?
How would you deal with freedom of speech online?
There is no denying that we are all aware that while digital marketing gives any business the opportunity to share their products and services to a wider audience, it also leaves you wide open for criticism and complaints. It is easier than ever for a disgruntled customer to leave a comment on a social media post, or share a review online. An interviewer might ask you how you might handle this and what damage control you may implement.
How would you set up and track the success of a digital marketing campaign?
With this question, they are looking for examples of your skillset and your knowledge. They want to know how you will track progress from pitch to marketing campaign implementation. Make sure you can provide examples. Perhaps even referring back to successful campaigns you have had in the past.
What limitations are there for digital marketing for our business?
You can discuss things such as current audience and engagement levels, competition and trying to do it all. It could be that digital marketing for this business means focusing more on specific outlets, rather than spreading themselves thinly. Research is critical here.
Hopefully, highlighting these questions will help you in your digital interview.